Featured Deals Pricing and Statistics

The chart below outlines the cost of a BookBub Featured Deal based on the category and discount price of the featured book. Estimates for the number of sales and downloads that can be expected are also listed. The averages are based on historical data, but are only meant as a reference and are not guaranteed.

An International Featured Deal includes the United Kingdom, Canada, India, and Australia.

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		BookBub fee by Book Price				Free Book Stats	Discounted Book Stats
Category	Subscribers	Free	<$1	$1-$2	$2+	Avg Dwnlds	Avg Sold
Crime Fiction	3,840,000+	$512	$1,024	$1,766	$2,560	58,000	3,680
Historical Mysteries	3,350,000+	$460	$920	$1,600	$2,300	37,100	2,850
Cozy Mysteries	3,320,000+	$458	$916	$1,594	$2,290	48,600	3,430
Biographies and Memoirs	2,710,000+	$420	$840	$1,450	$2,100	41,500	3,490
Historical Fiction	2,460,000+	$401	$802	$1,383	$2,005	30,400	3,110
Thrillers	2,970,000+	$394	$788	$1,342	$1,970	46,500	3,400
Cooking	1,780,000+	$375	$750	$1,305	$1,875	24,400	2,380
Contemporary Romance	2,540,000+	$372	$744	$1,306	$1,860	40,000	3,090
Women's Fiction	1,990,000+	$356	$712	$1,228	$1,780	32,600	2,760
Erotic Romance	1,250,000+	$346	$692	$1,198	$1,730	27,600	2,120
Psychological Thrillers	2,970,000+	$330	$660	$1,140	$1,650	42,300	2,940
Advice and How-To	1,570,000+	$329	$658	$1,127	$1,645	22,700	2,700
Action and Adventure	2,760,000+	$314	$628	$1,072	$1,570	38,500	2,720
Science Fiction	2,060,000+	$305	$610	$1,045	$1,525	34,900	2,440
Historical Romance	1,700,000+	$302	$604	$1,056	$1,510	27,600	2,580
History	1,800,000+	$300	$600	$1,040	$1,500	18,500	2,270
Fantasy	2,100,000+	$297	$594	$1,011	$1,485	32,700	2,170
Christian Nonfiction	1,230,000+	$280	$560	$980	$1,400	16,100	1,900
General Nonfiction	1,710,000+	$272	$544	$936	$1,360	18,300	1,870
Literary Fiction	1,910,000+	$270	$540	$930	$1,350	23,800	2,530
True Crime	980,000+	$240	$480	$820	$1,200	8,800	1,560
American Historical Romance	1,380,000+	$235	$470	$835	$1,175	20,600	1,870
Paranormal Romance	990,000+	$226	$452	$788	$1,130	23,500	1,980
Romantic Suspense	1,800,000+	$216	$432	$748	$1,080	32,800	2,090
Supernatural Suspense	1,540,000+	$216	$432	$738	$1,080	28,300	1,570
Christian Fiction	910,000+	$210	$420	$740	$1,050	23,400	1,450
Humor	900,000+	$166	$332	$568	$830	16,300	1,540
Business	560,000+	$165	$330	$565	$825	10,300	1,680
Horror	1,150,000+	$155	$310	$535	$775	19,700	1,300
New Adult Romance	1,320,000+	$136	$272	$468	$680	19,200	1,180
Chick Lit	860,000+	$135	$270	$465	$675	16,100	1,090
Religion and Spirituality	1,320,000+	$125	$250	$435	$625	13,800	1,930
Science	380,000+	$125	$250	$435	$625	8,800	1,420
Teen and Young Adult	1,740,000+	$115	$230	$395	$575	20,700	990
Parenting	470,000+	$110	$220	$370	$550	7,200	610
Dark Romance & Erotica	450,000+	$110	$220	$380	$550	12,700	880
Time Travel Romance	370,000+	$95	$190	$325	$475	9,700	800
LGBT	260,000+	$90	$180	$310	$450	5,100	740
Children's	680,000+	$80	$160	$270	$400	9,100	480
Middle Grade	620,000+	$80	$160	$270	$400	7,400	540
African American Interest	370,000+	$75	$150	$255	$375	5,300	520
Politics and Current Events	180,000+	$45	$90	$155	$225	2,400	480

Subscriber counts and prices are updated every few weeks, and reflect totals across all supported retailers. Featured Deals may be booked up to 30 days in advance at the prices currently displayed.

Sales estimates are calculated using actual recent conversion rate data reported by retailers, and are continually adjusted based on changing list size and performance. Free book downloads are based on click data and conversion rate estimates from customer and retailer feedback.

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Featured Deals Pricing and Statistics

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